About gents
What once began as a student business to provide students with a suit for a gala has grown into an established name in men's fashion. That is, in a nutshell, the success story of GENTS. Since 1998, GENTS has dressed all kinds of men into true GENTLEMEN.
Hence the name GENTS. In the past, students were measured and immediately provided with a traditional tailcoat suit from a student room. The stock was not kept in a warehouse but hung neatly under a loft bed in the room. This practice later took place in every Dutch student city. Meanwhile, GENTS is known as a national chain of stores with branches spread throughout the Netherlands.
Origin and success of KostuumOutlet
The popularity of the GENTS concept steadily increased from the start. As a result, after a few years it was no longer possible to operate from student rooms. Therefore, in 2002 a temporary shop was opened in cooperation with two suppliers under the name āKostuumOutlet.ā The name āGENTSā was temporarily set aside.
The stock of this temporary shop was, of course, not hidden under a bed but was delivered on consignment by the suppliers. The shop was located in a squatter-proof building in Haarlem on Gierstraat. KostuumOutlet was active there during the months of November and December. The success of the shop was immediately noticeable. During this period, the highest sales were made with tuxedos. Furthermore, the assortment at that time consisted of 4 different suits. Our iconic Mix & Match was already available then.
Following the success in Haarlem, more temporary shops were opened the following year. Unfortunately, this was not without difficulties. Retail was booming in 2003 like never before. As a result, there was little vacancy in the shopping streets. Still, we managed to find locations in Utrecht, Arnhem, Nijmegen, and Breda. In all these cities, a GENTS branch can still be found today.
Then, in 2004, we had the chance to open a shop in Groningen. Over the years, this branch has built a close-knit customer base. Our customers include a fine mix of school pupils, students, working Dutch people, and of course also day visitors. When we had the opportunity to rent this branch for a longer period, we said āyesā wholeheartedly. We still have this location. As a result, the shop in Groningen is currently the oldest GENTS shop.
Reintroduction of GENTS
Due to the success of KostuumOutlet, the temporary nature gradually disappeared. We wanted to take the next step and therefore no longer open ātemporaryā shops. Moreover, the range had meanwhile grown to include much more than just suits. As a result, the name āKostuumOutletā no longer reflected the scope of our vision. We decided that our original name - GENTS - was more fitting. Changing a brand or name is of course not done lightly; it is a process. That is why we first called the shops āKostuumOutlet GENTS.ā Then the next step was taken, and now you see the name āGENTSā on the signs of all our branches.
Webshop for men's clothing
After GENTS had exchanged the pop-up stores for physical shops and these were doing well, we started looking for new opportunities. Soon we came up with the idea to start a web shop for men's clothing. With the arrival of the internet, many possibilities have arisen for customers regarding shopping. Moreover, not everyone has the time to go to a shop to try on and buy clothes. Thanks to the GENTS web shop, every customer can now place an order wherever and whenever it suits him/her. So GENTS is unstoppable online as well.
Growing assortment
Over the years and with success, our range has naturally expanded further. This applies both online and offline. We discovered that there was a need for affordable, high-quality occasion wear. As a result, you can now also find excellent jackets, shirts, ties, trousers, overcoats, sweaters, polos, chinos, and much more. Besides the best price-quality ratio, GENTS is known for the aim to transform all men into gentlemen. That is why broad and extra long sizes are also included in our men's clothing range. This ensures there is enough choice and you are guaranteed to find a stylish outfit with us.
In addition, we have gained the opportunity to produce men's fashion under our own label. In 16 years, GENTS has built many contacts with textile producers. Moreover, we now possess the necessary knowledge. We always pay attention to quality, working conditions, certification, and all those business aspects. Because there is no middleman involved with our own labels, GENTS can offer this excellent clothing at the sharpest prices. This means you, as a customer, always buy a high-quality product for every occasion from us ā and that at the best prices!
Always expert advice
Of course, we do not only pay attention to our products. Good service and expert advice are also highly valued at GENTS. You can notice this, among other things, in the shop staff at our locations. They may well be the most important part within GENTS. Every day they are ready to give you, the customer, style advice. Even if you are only familiar with our webshop, you will notice the expertise we have in-house. For each category or product, you will find a written explanation. In addition, we are more than happy to explainĀ the etiquetteĀ that comes with wearing formal suits. In this way, we also ensure that every gentleman can truly become a real gentleman.
Also business to business
Besides focusing on private individuals, GENTS is now also known as a supplier of special occasion clothing for companies, in other words business to business. Various organizations like to purchase their workwear or special occasion clothing from us. GENTS not only has the collection. Additionally, there is an extensive Never Out Of Stock program for companies. With this, we guarantee that the purchased clothing is always in stock. This is interesting for many companies because they can immediately outfit new staff in line with the rest. Moreover, this program makes it very easy for organizations to replace old, worn clothing with new items. Regularly, stylists also come to GENTS to take clothing for TV recordings or musicals.
Future of GENTS
After all these developments and the success, we have of course not forgotten our roots. GENTS will always be accessible, clear, and open to every customer. This way, you immediately feel at home with us! We still offer good deals to students through GENTS Students. Furthermore, GENTS has a clear vision for the future. Naturally, we want to further build on the success achieved. The website should, among other things, be an extension of the shops and, of course, vice versa. Over the past year, we have therefore thoroughly worked on both. We certainly will not stop there. We hope that you, together with us, look forward to what the future still has in store for GENTS!
IDENTITY
GENTS B.V.
Gijsbrecht van Amstelstraat 127
1214 AW Hilversum
Email address: info@gents.nl
Customer service: 020 752 98 69
Chamber of Commerce number: 50187465
VAT identification number: NL822999262B01
IBAN: NL85 INGB 0674 4675 23
BIC: INGBNL2A
