Maarten Verhoef

Now that temperatures are dropping rapidly, our thoughts are already wandering to the freezing winter. This season means Sinterklaas celebrations and of course Christmas for many people. We at GENTS are big fans of Christmas. Why? Around this time, we all dress neatly to eat with family. By the way, don't forget the ugly Christmas sweater! It might be a bit premature, but this GENTS blog is entirely dedicated to the ugly Christmas sweater. 

It all started as a joke, but now almost all of the Netherlands participates massively in the American and English phenomenon. Of course, we are talking about wearing an ugly Christmas sweater. The magic of this new tradition lies in its simplicity. Everyone can join in. Moreover, a sweater is somewhat more comfortable than a formal suit if you have eaten a lot after a dinner. The only condition if you want to join? You must wear a Christmas sweater that really shouldn't be worn or is very ugly. By the way, the uglier the sweater, the better! 

An informal yet festive garment

Usually, we dress very neatly during the holidays. This especially applies to Christmas and New Year's Eve. Around this time of year, it is not unusual to receive an invitation to a fancy dinner. Then you naturally wear a neat formal suit, such as a tuxedo. At the same time, we also associate Christmas with coziness. The underlying idea is forgiveness and love. This is exactly why the ugly Christmas sweater has become so popular in the Netherlands. A sweater is obviously more comfortable when you have to get through a five-course dinner for the umpteenth time. On top of that, an ugly Christmas sweater also comes across as more informal. When you wear such a sweater, you simply come across as more sociable. Since we are in a good mood during the holidays, the ugly Christmas sweater fits perfectly as an informal yet festive garment. 

Score a Christmas sweater on time

Do you also love showing up with a truly ugly sweater during Christmas? Or does your office hold an ugly Christmas sweater contest every year? Whatever the reason, GENTS advises you to start looking early for that perfectly ugly Christmas sweater. The longer you wait, the greater the chance the sweater won't be delivered on time - and that would of course be a shame. Fortunately, we already have a number of beautiful and especially very ugly Christmas sweaters in stock. Both in the webshop and at the physical GENTS stores you will find these funny sweaters. Besides formal menswear, you can even score everything for the holidays, such as an ugly Christmas sweater, on time at GENTS!

Maarten Verhoef
Tagged: Inspiratie